commercialization of Cricket

Now a days you can notice that cricket is not just a sport now. It is used like a business now. It is used to make money. Every part of cricket is now used as advertising spot. When the game started there was only a white jersey for every team, then it got colored and after that name of the main sponsor printed on it but now the whole jersey is printed with the name of different companies. First the bat was used had no stickers but now it have. The boundary rope was naked at some time but now even it is covered by some ads. Ads printed on grass, Behind the boundary, on the side screen, stumps, everywhere.
As in IPL you can see every term of cricket is used as to new name, like the one which was called a SIX is now a DLF maximum, a wicket is a city moment of success, a catch is Karbbon kamal catch even if its a loly on mid onn.....But they say ITS IPL BOSS.... but we shouldn't forget that ITS CRICKET BOSS...